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- Eleanor Cippel's tough love on sales for community news publishers at BxB12 - on It’s a must: CRM for indie news sites
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Defining your exit strategy to build a legacy
It felt odd to consider “exit strategy” at the recent Community Journalism Executive Training program (CJET), which brought nearly three dozen news organizations to Los Angeles for two days of intense, hands-on work?developing specific business strategies and action plans. After … Continue reading
Posted in Business Models, Entrepreneurship, Getting Started, Sustainability, Training, Uncategorized
Tagged business, independent publishers, Investigative News Network, Knight Digital Media Center, Knight Foundation, Rusty Coats, The Journalism Accelerator, The McCormick Foundation, The Patterson Foundation
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BlockbyBlock 2012 kicks off: Publishers discuss the art of the business pivot
Rusty Coats, principal of?Coats2Coats, ?kicked off the opening panel of the?2012?BlockbyBlock Community News Summit?challenging local indie online news publishers to honestly answer three questions: Is this my hobby or is this my full-time job? What pivots has your business … Continue reading
Run Your News Business, Don’t Be It
If you don’t make time to think about your business, you’ll be given time to think about your news business – because you will no longer have one. That was the message from Rusty Coats of Coats2Coats, moderater of “The … Continue reading
Posted in BlockbyBlock
Tagged ให้ เงิน เล่น ฟรีdiscipline, Rusty Coats
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Training your ad sales rep
Okay, so you’ve hired an awesome advertising sales rep.? To ensure that he or she stays awesome, the next step is training. To start, Eleanor Cippel, managing director of sales (publishing and interactive sales divisions) at E.W. Scripps, recommends a … Continue reading
Posted in Revenue, Sales
Tagged activity metrics, advertising, Andrew Huff, Eleanor Cippel, Gapers Block, Rusty Coats, sales, training
1 Comment
Putting on your hiring hat: Finding a good ad sales rep
Whether you are just starting out as an independent publisher or you have been at it for years, solid sustainability may still be elusive. The National Federation of Independent Business says that with any business, multiple revenue streams lead to … Continue reading
Posted in Revenue, Sales
Tagged advertising, ben ilfeld, commission, hiring, Rusty Coats, sacramento press, sales, sales rep, small business
Comments Off on Putting on your hiring hat: Finding a good ad sales rep